writing a book as a marketing strategy

Marketing Your Business Costs to Test, But Writing a Book Pays 12 Proven Ways

Marketing plans for your business tend to include tactics you pay for, like: ads, signs, mailings, etc. So may not typically think in terms of promotions themselves as income generators. But often overlooked among marketing actions is a tactic that not only covers its costs but generates additional income streams. It is writing and publishing[…]